What Happens to Advertisements When They Grow Up
- 1 January 1970
- journal article
- Published by Oxford University Press (OUP) in Public Opinion Quarterly
- Vol. 34 (2) , 216-223
- https://doi.org/10.1086/267791
Abstract
This article analyzes the implications of a major study of consumer response to advertising for an understanding of the advertising process and for advertising practice. The study seems to throw new light on the life cycle of an advertisement: that is, on what happens to an advertisement when it grows up.Keywords
This publication has 0 references indexed in Scilit: