The Impact of Advertising on Markets
- 1 October 1982
- journal article
- Published by Taylor & Francis in International Journal of Advertising
- Vol. 1 (4) , 345-359
- https://doi.org/10.1080/02650487.1982.11104866
Abstract
No abstract availableThis publication has 5 references indexed in Scilit:
- Dispelling the MythInternational Journal of Advertising, 1982
- Controls on Advertising: an Examination of Some Economic ArgumentsInternational Journal of Advertising, 1982
- Advertising and Aggregate Consumption: An Analysis of CausalityEconometrica, 1980
- CUMULATIVE ADVERTISING EFFECTS: THE ROLE OF SERIAL CORRELATION; A REPLYDecision Sciences, 1977
- Intentions-to-Buy and Claimed Brand UsageJournal of the Operational Research Society, 1966