Measuring Internet Audiences: Patrons of an on-Line Art Museum

Abstract
The world wide web (WWW or the Web) is especially well suited to the display of art. Although there are numerous galleries and museums on the Web, most suffer from limitations owing in part to the novelty of the medium and the relative infancy of on-line exhibition culture (McLaughlin, 1996), For example, much of the work available on-line bypasses the traditional curatorial filter. Our objective in creating the University of Southern California (USC) Interactive Art Museum has been to develop a structure in which the assembling and display of objects takes place within contextualized exhibitions and is informed by a sense of curatorial presence, selectivity, and mission ...

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