Customer Services — Off the Peg or Tailor‐made?
- 1 January 1988
- journal article
- Published by Emerald Publishing in Management Decision
- Vol. 26 (1) , 25-29
- https://doi.org/10.1108/eb001482
Abstract
This article examines the differences in the off the peg or tailor‐made approaches to customer services. It also suggests trade‐off analysis as a means of determining what is most important to customers and how they will react to changes in particular services.Keywords
This publication has 1 reference indexed in Scilit:
- Trade-Off Analysis of Consumer ValuesJournal of Marketing Research, 1974