ALL PHYSICIANS—and increasing numbers of the general public—recognize the link between cigarette smoking and emphysema, squamous cell carcinoma of the lung, chronic bronchitis, cardiovascular problems, low birth weight, and other disabilities. However, few people realize that the tobacco industry has always tried to associate cigarette smoking withgoodhealth. And those who look on cigarette smoking as an inalienable right find it hard to believe that it is not even a time-honored tradition. Even well into the 1920s, cigarette smoking still had little appeal—and definitely not to women—but through advertising, the tobacco companies thought they would be among the very first to give women one version of equal rights: "To keep a slender figure, no one can deny... Reach for a Lucky instead of a sweet." A well-promoted aura of romance and sophistication made smoking Camels synonymous with being "a social success," and dozens of movie stars were used as