The Product Portfolio and Profitability--A PIMS-Based Analysis of Industrial-Product Businesses.

1 December 1982

journal article
Published by Academy of Management in The Academy of Management Journal

Vol. 25 (4) , 733-755
https://doi.org/10.2307/256096

Abstract

This paper empirically examines the association between the strategic attributes and profitability of businesses in the four cells of the Boston Consulting Group Product Portfolio Matrix. The study largely corroborates PIMS and BCG views but conflicts with others. Some common strategic attributes appear to be strongly associated with performance in all the BCG cells.

Keywords

PROFITABILITY
STRATEGIC PLANNING
PROFIT IMPACT OF MARKET STRATEGY
MARKET SHARE
CORPORATE PROFITS
PRODUCT LIFE CYCLE
FINANCIAL PERFORMANCE
PRODUCT MANAGEMENT
INDUSTRIAL MANAGEMENT

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