The Janus effect? Imported television entertainment programming in developing countries
- 1 December 1984
- journal article
- research article
- Published by Taylor & Francis in Critical Studies in Mass Communication
- Vol. 1 (4) , 379-391
- https://doi.org/10.1080/15295038409360048
Abstract
This essay explores the reasons for the importation of western entertainment television programs into developing countries and some consequences of this well‐established practice. Questions are raised regarding the accuracy of perceptions about the United States generated by the television programs broadcast, as well as the extent to which this entertainment content affects viewers' perceptions of their own homeland. The role of the new technologies as delivery modes in developing countries is also considered as a topic for continued research.Keywords
This publication has 4 references indexed in Scilit:
- SOFIRAD: France's International Commercial Media EmpireJournal of Communication, 1983
- Broadcasting in the Third WorldPublished by Harvard University Press ,1977
- Global Traffic in TelevisionJournal of Communication, 1974
- The American Image as Presented Abroad by U. S. TelevisionJournalism Quarterly, 1968