Does Marketing Products as Remedies Create “Get Out of Jail Free Cards”?
- 1 June 2006
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 33 (1) , 71-81
- https://doi.org/10.1086/504137
Abstract
Our research investigates the marketing of preventive and curative “remedies” (products and services that offer ways of mitigating risk by decreasingKeywords
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