Demand Artifacts in Laboratory Experiments in Consumer Research
- 1 March 1975
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 1 (4) , 20-30
- https://doi.org/10.1086/208604
Abstract
Demand artifacts may influence the results of experiments in consumer behavior. After reviewing problems of demand artifacts, this article discussesKeywords
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