Building on bubbles
- 1 February 1972
- journal article
- Published by Emerald Publishing in Industrial Management
- Vol. 72 (2) , 45-46
- https://doi.org/10.1108/eb056170
Abstract
Talking a lot of hot air about something which has very little substance and has been around for a long time anyway doesn't sound the most promising way to promote a product. But that, basically, is what such chemical giants as ICI, Bayer and Union Carbide are doing with plastic foam.Keywords
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