Images in Advertising: The Need for a Theory of Visual Rhetoric
- 1 September 1994
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 21 (2) , 252-273
- https://doi.org/10.1086/209396
Abstract
In this article, past consumer research dealing with advertising images is analyzed and critiqued for its underlying assumption: that pictures are reKeywords
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