A Second Look at Children and the Advertising of Premiums
- 1 March 1980
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 6 (4) , 414-420
- https://doi.org/10.1086/208784
Abstract
The effects of advertising to children on the desire for a cereal product, product requests, and product selection, while varying the levels of premiKeywords
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