Fractional Factorial Experimental Designs in Marketing Research
Open Access
- 1 August 1973
- journal article
- research article
- Published by SAGE Publications in Journal of Marketing Research
- Vol. 10 (3) , 270-276
- https://doi.org/10.1177/002224377301000307
Abstract
Fractional factorial experimental designs typically yield favorable cost-benefit relationships when compared to the various classical designs. The essential aspects of the fractional factorial design are outlined, and its use in the study of a marketing problem is illustrated. The types of research situations where the design is potentially useful are identified.Keywords
This publication has 4 references indexed in Scilit:
- Recent Developments in the Design of Factorial ExperimentsJournal of the American Statistical Association, 1972
- Factorial Design in a Pricing ExperimentJournal of Marketing Research, 1969
- Experimental Designs in Measuring the Effectiveness of PromotionJournal of Marketing Research, 1965
- Fractional factorial experiment designs for factors at three levelsPublished by National Institute of Standards and Technology (NIST) ,1957