Practical Issues in Measuring the Impact of a Cultural Tourist Event in a Major Tourist Destination
- 1 February 2000
- journal article
- Published by SAGE Publications in Journal of Travel Research
- Vol. 38 (3) , 300-303
- https://doi.org/10.1177/004728750003800313
Abstract
Assessing the revenue generation and other economic influences of a one-time megaevent raises unique measurement problems. This is especially true when the event is a “cultural” tourist activity held in a place where many “casual” tourists flock. This article describes this delineation process and presents the basis for encouragement of cultural tourist events.Keywords
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