The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification

1 January 1984

journal article
Published by SAGE Publications in Journal of Marketing

Vol. 48 (2) , 68
https://doi.org/10.2307/1251215

Abstract

Academicians have traditionally acknowledged that industrial and consumer marketing are different. A fundamental question raised in this paper is whether the im...

Keywords

TRADITIONALLY ACKNOWLEDGED
FUNDAMENTAL QUESTION
INSUFFICIENT JUSTIFICATION
INDUSTRIAL/CONSUMER MARKETING
MARKETING DICHOTOMY
JUSTIFICATION ACADEMICIANS

This publication has 0 references indexed in Scilit: