Evaluating the Research on Strategy Content
- 1 June 1986
- journal article
- research article
- Published by SAGE Publications in Journal of Management
- Vol. 12 (2) , 167-183
- https://doi.org/10.1177/014920638601200203
Abstract
This article defines the domain of strategy content research as embracing decisions about the goals, scope, and/or competitive strategies of a corporation or one of its business units. It reviews and evaluates several important streams of strategy content research (goals, diversification, strategic groups, market share, competitive strategy taxonomies, and stages of market evolution) in terms of the relationships among environmental conditions, strategic decisions, and performance results. It also makes recommendations for future research.Keywords
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