EMOTIONAL `MAN': I. THE EMOTIONAL `MAN' AND THE PROBLEM OF COLLECTIVE ACTION

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Abstract
The rational and normative man models have predominated in the social sciences. This paper proposes an emotional `man' model as an alternative point of departure for analyses of individual, but also of collective and corporate, action. The overall argument is developed in two steps. First, the concepts of `pure' and `constrained' emotional `man' are introduced and developed. Then an emotional interaction model addressing the theme of cooperation is presented. After engaging the cooperative interaction model of `love' to highlight certain aspects of collective action, the author engages the concepts of `pure' and `constrained' emotional action to provide a new perspective on corporate actors. The conclusion proposes how the construction of a 3-dimensional - normative, emotional and rational - action model could be approached.

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