Confirmatory Versus Comparative Approaches to Judging Theory Tests
- 1 June 1987
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 14 (1) , 114-125
- https://doi.org/10.1086/209097
Abstract
This article examines the widely held view that manipulation checks, measures of process, and repeated operationalizations in different settings areKeywords
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