Marketing and econometrics: Editors' introduction

• 1 November 1998
• journal article
• editorial
• Published by Elsevier in Journal of Econometrics
• Vol. 89  (1-2) , 1-14
• https://doi.org/10.1016/s0304-4076(98)00052-9

Abstract

Keywords

• EDITORS
• MARKETING AND ECONOMETRICS
• INTRODUCTION