Strategic Integration: How John Deere Did It
- 1 April 1992
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 13 (4) , 21-26
- https://doi.org/10.1108/eb039502
Abstract
The economic environment and competitive pressures are forcing business planners to look strategically at their internal business processes and to then assess the alignment of these processes with new sources of competitive advantage. It is clear to most strategists that time to market, quality improvement, and service responsiveness have joined traditional cost, market share, and ROI goals as factors influencing both proactive and defensive planning.Keywords
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