Erratum
- 1 April 1990
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 24 (4) , 27-46
- https://doi.org/10.1108/eum0000000000605
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000004649. When citing the article, please cite: Robert L. Gluckman, (1986) “A Consumer Approach to Branded Wines”, European Journal of Marketing, Vol. 20 Iss: 6, pp. 21 - 35.Keywords
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