Impact of organizational and buyer characteristics on the buying center
- 28 February 1985
- journal article
- Published by Elsevier in Industrial Marketing Management
- Vol. 14 (1) , 49-58
- https://doi.org/10.1016/0019-8501(85)90031-8
Abstract
No abstract availableKeywords
This publication has 1 reference indexed in Scilit:
- Purchasing agent's influence in the buying processIndustrial Marketing Management, 1980