Alternative responses to dissonance.

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Abstract
50 male and 50 female Ss were placed in an experimental situation in which they found their judgments contradicted by a respected associate of the same sex. Ss were free to resolve the dissonance by conforming to the contrary judgments of the associate, rejecting the associate as one who was less competent than he had been thought to be, underrecalling the disagreements, or, devaluating the importance of the topics about which disagreements had occurred. Female Ss made less use of rejection than did male Ss and were more inclined to tolerate the conflict. Other findings suggest that individuals are inclined to employ the 4 responses as alternative means of reducing dissonance rather than as supplementary means. Finally, correlations relating the MA scale to conformity, underrecall, and tolerance were significantly different for the 2 sexes, suggesting that the effect of anxiety upon Ss' choice of dissonance reducing response depends upon the sex of the Ss. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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