Abstract
Explores the hypothesis that alcohol use and underachievement may serve as strategies to externalize the causation of poor performance and to internalize the causation of good performance. Such a strategy may be prominently used especially by those who have a precarious but not entirely negative sense of self-competence. The etiology of this strategic preference may follow either of two scenarios. The child may attach desperate importance to this competence image because competence is the condition for deserving parental love. Or the child may have been rewarded for accidental attributes or performances that do not predict future success, thus leaving him in a position of one who has reached a status he fears he cannot maintain through his own control. The linkage of alcohol appeal to underachievement strategies is stressed; both are seen as expressions of the same overconcern with competence.

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