Damage Control for New Corporate Ventures
- 1 February 1989
- journal article
- Published by Emerald Publishing in Journal of Business Strategy
- Vol. 10 (2) , 22-28
- https://doi.org/10.1108/eb039291
Abstract
In the aggregate, corporations lose billions on new ventures. Here's a venture cost management program that can save fortunes by keeping the cost of losers down while accelerating the success of the winners.Keywords
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