Communicating Health Information to the Public: Effectiveness of a Newsletter

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Abstract
Following a review of health information campaign is sues and research on the efficacy of selected communication channels, this paper reports an investigation of a specific medium—a health in formation newsletter—including whether and how much of it recipients read, its perceived information value, its impact on self-reported ac tions, its comparative role as a source of health information, and the extent to which results vary with selected characteristics of recipients who responded to a mail survey (n = 887). Results indicate that the newsletter is read and utilized by most recipients and serves for many as a major source of health information. Moreover, there is evidence of direct and indirect newsletter effects on respondents' self-reported health practices. Findings varied significantly with the sex and health professional status of recipients.

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