The myth of viewer‐listener disagreement in the first Kennedy‐Nixon debate
- 1 March 1987
- journal article
- other
- Published by Taylor & Francis in Central States Speech Journal
- Vol. 38 (1) , 16-27
- https://doi.org/10.1080/10510978709368226
Abstract
The ubiquitous claim that viewers and listeners disagreed on the winner of the first Kennedy‐Nixon debate has survived analysis for a quarter of a century, and it has been cited as foundation evidence for a variety of speculation about the impact of television on political communication. This essay examines the historical evidence on audience response to the debate in 1960 and concludes that the alleged viewer‐listener disagreement is unsupported.Keywords
This publication has 3 references indexed in Scilit:
- Winning presidential debates: An analysis of criteria influencing audience responseWestern Journal of Speech Communication, 1984
- Franklin reexamined: A rejection of parliamentary manipulationSouthern Speech Communication Journal, 1983
- Television's portrayal of the 1976 presidential debates: An analysis of visual contentCommunication Monographs, 1978