The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research
- 1 December 1988
- journal article
- review article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 15 (3) , 325-343
- https://doi.org/10.1086/209170
Abstract
Two meta-analyses were conducted to Investigate the effectiveness of the Fishbein and Ajzen model in research to date. Strong overall evidence for thKeywords
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