Normative Influences on Impulsive Buying Behavior
Open Access
- 1 December 1995
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 22 (3) , 305-313
- https://doi.org/10.1086/209452
Abstract
Although consumer researchers have investigated impulse buying for nearly 50 years, almost no research has empirically examined its normative aspectsKeywords
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