Manufacturer/Retailer Relationships
- 1 July 1979
- journal article
- Published by Emerald Publishing in European Journal of Marketing
- Vol. 13 (7) , 179-222
- https://doi.org/10.1108/eum0000000004955
Abstract
Reviews the trading environment and the implications of changes for each element within it in light of the recent inflationary period. Looks particularly at the strain between manufacturer and retailer. Reveals future trends which take into account demographic and environmental influences in addition to economic pressures.Keywords
This publication has 1 reference indexed in Scilit:
- Customer account profitabilityRetail and Distribution Management, 1977