Stop Complaining! The Social Costs of Making Attributions to Discrimination

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Abstract
Recent research indicates that stigmatized people may avoid claims of discrimination because such attributions are costly in terms of perceived control over outcomes and social self-esteem. The authors hypothesized that minimization of discrimination also occurs in part because negative social costs accompany attributions to discrimination. In Experiment 1, an African American who attributed a failing test grade to discrimination was perceived as a complainer and was less favorably evaluated in general than was an African American who attributed his failure to the quality of his test answers. This overall devaluation occurred regardless of the objective likelihood that discrimination occurred. Experiment 2 replicated these findings and revealed that this devaluation generally occurred only when the target made discrimination attributions, not when he made other external attributions. The social costs of making attributions to discrimination may prevent stigmatized people from confronting the discrimination they face in their daily lives.

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