Data Mining for Measuring and Improving the Success of Web Sites

• 1 January 2001
• journal article
• Published by Springer Nature in Data Mining and Knowledge Discovery
• Vol. 5  (1/2) , 85-114
• https://doi.org/10.1023/a:1009800113571

Abstract

Keywords

• WEB USAGE MINING
• CONTACT EFFICIENCY
• CONVERSION EFFICIENCY
• WEB MERCHANDIZING
• WEB SITE ANALYSIS
• DATA MINING
• E-COMMERCE

All Related Versions

• Version 1, 2000-08-15, ArXiv (Unconfirmed version)