The Persuasive Effects of Source Credibility in Buy and Lease Situations
- 1 May 1982
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 19 (2) , 255
- https://doi.org/10.2307/3151625
Abstract
The persuasive impact of source credibility is examined in two situations. A highly credible source was more effective than a moderately credible source when th...Keywords
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