Abstract
Treating soap as a woman's genre highlighted the role of time in constituting the fictional world as co-extensive with that of the viewers. This paper examines the construction of the everyday in a British soap opera Emmerdale Farm, now Emmerdale, revealing temporal dimensions which also produce a sense of difference. The construction of rural time overarches the everyday and suffuses it with meaning. The serial's world is shown to be both same and different, Self and Other, constructing two orientations for resistance rather than one, as suggested in most soap literature.

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