Combining Sources of Preference Data for Modeling Complex Decision Processes

• 1 January 1999
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 10  (3) , 205-217
• https://doi.org/10.1023/a:1008050215270

Abstract

Keywords

• CONTEXT EFFECTS
• DATA POOLING
• STARTED PREFERENCE DATA
• CHOICE MODELING
• CHOICE DYNAMICS
• CONTEXT EFFECT
• DATA TYPE