How and When do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation
- 1 December 1986
- journal article
- Published by Oxford University Press (OUP) in Journal of Consumer Research
- Vol. 13 (3) , 382-393
- https://doi.org/10.1086/209077
Abstract
This study examined children's brand discrimination and preference formation. Using multidimensional scaling techniques to capture children's perceptKeywords
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