Impact of customer coconstruction in product/service markets
- 30 November 1991
- journal article
- Published by Elsevier in Technological Forecasting and Social Change
- Vol. 40 (3) , 261-272
- https://doi.org/10.1016/0040-1625(91)90056-l
Abstract
No abstract availableThis publication has 3 references indexed in Scilit:
- Defensive Marketing Strategies: An Equilibrium Analysis Based on Decoupled Response Function ModelsManagement Science, 1988
- Maintaining Configurations of Evolving Software SystemsIEEE Transactions on Software Engineering, 1987
- Defensive Marketing StrategiesMarketing Science, 1983