Corporate Branding: A Framework for E-retailers

• 1 October 2002
• journal article
• Published by Springer Nature in Corporate Reputation Review
• Vol. 5  (2) , 213-225
• https://doi.org/10.1057/palgrave.crr.1540175

Abstract

Keywords

• REPUTATION
• VALUATION
• BRANDING
• STRATEGIC
• INVITES
• PUBLISHES FOUR
• RETAILERS THE CORPORATE