Range and Number-of-Levels Effects in Derived and Stated Measures of Attribute Importance

• 1 January 2002
• journal article
• Published by Springer Nature in Marketing Letters
• Vol. 13  (1) , 41-52
• https://doi.org/10.1023/a:1015063125062

Abstract

Keywords

• CONTEXT EFFECTS
• ATTRIBUTE IMPORTANCE
• CONJOINT ANALYSIS
• PAIRED COMPARISON
• CONTEXT EFFECT

All Related Versions

• Version 1, 2001-01-01, RePEc (Unconfirmed version)