CORPORATE IMAGE, RECRUITMENT IMAGE AND INITIAL JOB CHOICE DECISIONS.

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Abstract
Aspects of corporate image, or the image associated with the name of an organization, and recruitment image--the image associated with its recruitment message--were studied. Data collected from five student groups indicate that the image of an organization is related to the information available about it. Additional results are that different external groups only moderately agree on ratings of corporate image, potential applicants have different corporate and recruitment images of the same organizations, and corporate image and recruitment image are significant predictors of initial decisions about pursuing contact with organizations.

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