Stereotyping, Buyer Familiarity and Ethnocentrism

• 24 February 1989
• journal article
• Published by Taylor & Francis in Journal of International Consumer Marketing
• Vol. 1  (2) , 9-29
• https://doi.org/10.1300/j046v01n02_02

Abstract

Keywords

• STEREOTYPING
• BUYER FAMILIARITY AND ETHNOCENTRISM