Axiological issues in rhetorical inquiry

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Abstract
This essay explores the ancient and necessary connection between axiology and rhetoric toward the end of formulating a sound basis for the renewal of the humane tradition of rhetoric. The author describes a “value perspective” from which to approach the problem of renewing the humane tradition of rhetoric, examines the leading axiological issues in rhetorical inquiry, and argues for the adoption in rhetoric of a value stance associated with the classic ideal of “the good life in the good society.” That stance, the author concludes, derives from eight enduring values which define the dual demands of the “right” and the “good"—demands the ancients summed up under the headings of Truth, Goodness, and Beauty.

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