Perceptions of Branded Clothing by Male Consumers
- 1 January 1988
- journal article
- Published by SAGE Publications in Clothing and Textiles Research Journal
- Vol. 6 (2) , 43-47
- https://doi.org/10.1177/0887302x8800600207
Abstract
This paper describes a study on the effect of brand names on men's perception of quality and price of slacks according to age, income, and socioeconomic class. Results of the study indicate a significant difference in attribution ofqualityfor those subjectsfamiliar with all labels used in the study. Subjects not familiar with labels judged the quality to be the same.Keywords
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