Factors influencing the memory value of words in a series.

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Abstract
Each of the 200 subjects rated his own list of words as to feeling tone. Each word occupied every position in the list an equal number of times, so that the memory value of the specific word was separated from the memory value of position. A significant difference favoring the retention of pleasant over unpleasant words in immediate memory is found when the results are pooled. The frequency of usage of a word does not seem important in determining its memory value. Galvanic deflection produced by oral presentation of a word is not related to memory value. Shorter words are recalled better than long ones. Primacy and recency possess memory value. Primacy is of more value than recency. (PsycINFO Database Record (c) 2006 APA, all rights reserved)

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