USING COGNITIVE DISSONANCE THEORY TO REDUCE THE BACK‐OUT RATE IN SCHOOL OF BUSINESS APPLICATIONS
- 1 January 1977
- journal article
- Published by Wiley in Decision Sciences
- Vol. 8 (1) , 300-310
- https://doi.org/10.1111/j.1540-5915.1977.tb01084.x
Abstract
No abstract availableThis publication has 13 references indexed in Scilit:
- OPTIMIZING UNIVERSITY ADMISSIONS PLANNINGDecision Sciences, 1974
- Post-Purchase Reinforcement and Back-Out BehaviorJournal of Marketing Research, 1970
- Post-Transaction Communications and Dissonance ReductionJournal of Marketing, 1970
- Can Cognitive Dissonance Theory Explain Consumer Behavior?Journal of Marketing, 1969
- Why Studying The Purchasing Agent Is Not EnoughJournal of Marketing, 1968
- Cognitive Dissonance and the Classification of Consumer GoodsJournal of Marketing, 1967
- Influence of Product Preference on Dissonance ReductionJournal of Marketing Research, 1967
- An Experiment on Consumer DissonanceJournal of Marketing, 1967
- Further Pursuit of the Dissonant Consumer: A CommentJournal of Marketing, 1965
- The Pursuit of the Dissonant ConsumerJournal of Marketing, 1964