Reciprocity in Industrial Buying and Selling: A Study of Attitudes

• 1 November 1973
• journal article
• research article
• Published by Wiley in Journal of Purchasing
• Vol. 9  (4) , 26-35
• https://doi.org/10.1111/j.1745-493x.1973.tb00272.x

Abstract

Keywords

• INDUSTRIAL BUYING
• RECIPROCITY IN INDUSTRIAL
• BUYING AND SELLING
• STUDY OF ATTITUDES