“Unselling” Drugs: The Marketing of Prevention
- 1 January 1995
- journal article
- Published by Taylor & Francis in International Journal of the Addictions
- Vol. 30 (8) , 1043-1051
- https://doi.org/10.3109/10826089509055826
Abstract
By borrowing from the field of social marketing, the examination and execution of drug prevention strategies should be more rigorous and disciplined by the year 2000. This article briefly describes marketing strategies and techniques which can assist in the maximization of drug prevention communications and programs.Keywords
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