Reliability of Nominal Data Based on Qualitative Judgments
- 1 May 1989
- journal article
- Published by JSTOR in Journal of Marketing Research
- Vol. 26 (2) , 135
- https://doi.org/10.2307/3172601
Abstract
Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has bee...This publication has 0 references indexed in Scilit: