Communicator Image and News Reception
- 1 March 1965
- journal article
- research article
- Published by SAGE Publications in Journalism Quarterly
- Vol. 42 (1) , 35-42
- https://doi.org/10.1177/107769906504200105
Abstract
This study indicates that there are essential differences in the way personal news sources are received as compared with impersonal sources. Ethical scales are the ones which most clearly differentiate.Keywords
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