Adaptive Experiments: An Approach to Organizational Behavior Research
- 1 October 1977
- journal article
- Published by Academy of Management in Academy of Management Review
- Vol. 2 (4) , 576-585
- https://doi.org/10.5465/amr.1977.4406735
Abstract
By monitoring changes in organizations, adaptive experiments can be performed, and can contribute to understanding organizational behavior (OB). They require a particular measurement approach which contains longitudinal data, a comparison group or groups, a broad range of measures, an independent researcher, and measures of the change itself.Keywords
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